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Hypnosis Training Video #379: Is Facebook Worth Your Time When Marketing Your Hypnosis Practice?

Posted Under: Hypnosis Blog,Hypnosis Podcasts,Hypnosis Training,Podcast

Hypnotherapist Cal Banyan in Step-by-Step Introductions On How to Get NEW Clients by Advertising on GoogleHypnotherapist Erika Flint in Step-by-Step Introductions On How to Get NEW Clients by Advertising on Google

Is It Worth Your Time to Market on Facebook?

Would you like to have more clients for free?  When you are a confident and competent hypnotist, you really want to get started, and getting clients without paying for them is the best.  In this free hypnosis training video, Erika and Cal share their experiences with Facebook and getting clients for free.

What this hypnosis business building video is about:

  • Can you get clients for free with Facebook or do you have to pay?
  • What tools and techniques work best to engage the audience?
  • What is the main thing you are trying to do with a fan page?

First, Cal mentions that before you do this, you might want to take a moment and ask yourself, “Am I really ready to see clients?”  Because if you are not, then you need to do whatever that is that you need to do to get ready.  Unfortunately, too many certified hypnotists don’t feel fully confident about seeing clients.  If this is you and you are determined to become a confident and competent hypnosis professional, then seek out the best instructor you know of and get the training you need to get going.

In the last episode, #378, entitled Step-by-Step Introductions on How to Get NEW Clients by Advertising on Google, we focused on Google, now we are going to talk about Facebook marketing and if it is really worth your time.  Neither Erika or Cal have any experience with paid advertising on Facebook as of the recording of this video, even though Cal is going to do some experimentation with Facebook paid advertising very soon (definitely by the time you see this video).  So we may be back later with a video sharing what he has learned on the topic.

Now let’s really get into it… In this video, Cal reveals how he gets free marketing done with what Facebook calls “fan pages”.  He uses his fan page, in this video to show you what he is doing, and what the main thing he is trying to do with the page.  You probably want to open that page up in your browser now if you are at a computer.  (Some people listen to the podcast and don’t actually sit in front of a computer to watch the videos.)

Cal shares some techniques he uses to engage and build his audience on his fan page, including the use of video, news articles, and other things that promote a conversation.  He says that you want to “keep the conversation going”.  This helps him to better understand his audience, and helps the audience to get to know, like and trust him.  This “trust” leads to more clients, students, training material sales, and speaking opportunities.

Erika agrees with Cal and provides additional input.  She says that she “builds her message by using a fan   page”.  And, she says “Yes, Facebook is worth it”.  She encourages you to give it a try because it doesn’t take much time and it is totally free.

Remember to like Cal’s and Erika’s Facebook fan pages so we can continue to connect and share.

By the way, I hear that the National Guild of Hypnotists is considering having Erika as a speaker at the convention.  I’m hearing that she may do a free one hour talk on using the Internet to get clients.  If this happens, you now have one more reason to go to the biggest and friendliest hypnosis convention in the world.  Oh, and of course, I’ll be speaking and teaching there as well.

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6 Reader Comments to Hypnosis Training Video #379: Is Facebook Worth Your Time When Marketing Your Hypnosis Practice?

  1. Mike Geerthsen May 6, 2014 at 8:42 AM

    Many companies have a testimonial area of their websites. These are easily faked by unscrupulous companies. While this is still possible with a Facebook fan page as any comment left will be linked to someone’s personal page, any faked will be easier to spot so prospective clients can have more confidence that your positive feedback is genuine. Also I haven’t looked into it yet (still training) but it could be possible to do the same with Google+ and Twtter.

  2. Brenda Titus May 6, 2014 at 1:02 PM

    Great episode Cal and Erika! I thought I’d keep the conversation going by sharing how I use my Facebook fan page. I post 3 times a week, with a specific goal for each post. I will post informational types of things once a week (Ezine articles, links to the podcast, or information about sessions). On Thursdays, I have “Testimonial Thursday,” where I share feedback from clients, and then once a week I post about group sessions. This way I’m consistently putting my name out there and reminding people what I do. I have gotten some referrals this way, and I’m hoping to continue in that direction. I think it’s a great platform to remind people about the work that I do, so that if they come across someone who would be interested in sessions, I’m in their mind.

    As you mentioned in the podcast, it’s free, so that’s a great benefit, and it doesn’t take too much time or effort to do a few times a week. I’ll be interested in hearing what other people have to say!!

  3. Erika Flint May 6, 2014 at 6:20 PM

    @Mike, thanks for bringing up feedback and testimonials in social networking. This is actually a topic of an upcoming podcast – managing your online reputation, that should be coming out soon where we talk about Yelp reviews and other similar topics.

    Social networks do provide a layer of legitimacy based on the perception of a “real” person tied to an account. As you mentioned that can be faked too, and there was a highly publicized issue with fake Amazon reviews not too long ago. I haven’t heard too much about problems with fake Facebook reviews, but the feedback I get on facebook is almost always much shorter than the testimonials clients are willing to write for my website, which is probably perfect for the audience of facebook users. I prefer to have both – on facebook and my website. I’m curious to know if other people have a similar experience.

    Also, there are plenty of honest companies out there with real testimonials on their site, so I wouldn’t discourage anyone from having real testimonials on their website in addition to feedback on social networking sites. There are likely clients out there that would prefer to remain anonymous for their own reasons, and therefore would never submit an online testimonial if it were tied to them but are willing to write one for a website if they can remain anonymous.

    Google+ has something called “reviews”, I’m not familiar with anything similar in Twitter yet.

    Thanks for your input.


  4. Erika Flint May 6, 2014 at 6:29 PM

    @Brenda, thank you so much for sharing your personal facebook posting strategy! What a great plan that is.

    I think it’s a great idea for anyone wanting to grow their Facebook fan page to come up with a “posting” schedule. For one, it provides the ability to keep the conversation going (and growing your page), while not investing too much time.

    I also noticed you have a theme for each month which I would imagine helps when it comes to figuring out what to post?

    I’d love to hear other comments on how people are growing their fan pages. Thanks Brenda!

  5. Brenda Titus May 7, 2014 at 3:25 PM

    Some excellent discussion. Mike, I understand where you are coming from, and that can be a concern about using testimonials. The testimonials that I post are usually written by my clients on their final session, right before or right after the session. I get permission to use them on my website, in my testimonial book, and if I can use them (without names) on my fan page. People are so great about allowing that. It has been harder to get yelp reviews, mostly because it’s extra effort for the client to do them, plus it’s then tied to their online identity, so it’s harder to be anonymous that way.

    I recently started doing a monthly focus for my facebook posts on my fan page. It helps keep me focused so that it’s easy to come up with information to share on a regular basis. I planned out the whole year- we’ll see how it goes, but I’m pleased so far with it!

  6. Brenda Titus May 7, 2014 at 3:29 PM

    I thought I’d add a little bit more about “planning out the year.” I really like to look at things seasonally, so right now I’m focusing on weight loss, then in June I will be working on issues with teens and adolescents (to focus on seeing them when they’re out on Summer break); I know I plan to hit weight loss again in preparation for the holidays too- so that people can get in control of emotional eating so that they are well on their way in time for the new year!! I hope that helps a little bit!

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