Do you want more paying clients?
What other sites, besides Facebook and Google, should you attend to when marketing your business?
Managing your online reputation is good marketing too!
NEWS FLASH: It is confirmed, Cal is going to teach a two day post-convention certification course for age regression at the 2014 National Guild of Hypnotists Convention! Click Age Regression Certification for more info. And, now back to our regularly scheduled program…
It’s Hypno-Tuesday! Cal and Erika wrap up this series on using the Internet to get more hypnosis clients. This has turned out to be one of THE most information packed episodes ever!
Cal and Erika “put their cards on the table”, so to speak, revealing where they are spending their time online when they are not working on Google or Facebook. What about Linkedin, Twitter, Pinterest, Instagram and Yelp? Which ones are worth your time? Watch this new hypnosis training video and you will see what Cal and Erika are doing that works.
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Do you have a good reputation online? When people read about you online, what are they seeing? Are the things that are being said about you online convey that you care about the profession, your clients and do an excellent job? Managing your reputation online is good marketing. Erika and Cal will tell you more about how to monitor your reputation.
What this video is about:
- Where to spend your time when not marketing on Facebook and Google?
- You must know about your online reputation and how to manage it!
Cal lets you in on the fact that you don’t have to be an expert on social media marketing to get ahead. You just have to know a bit more than everyone else, and apply what you know more than the other hypnotists. The truth is, most hypnotists don’t have a strategic approach to social marketing. So learn a little and implement, then learn more and implement, and so on.
Click here to see Cal’s upcoming certification course schedule at the Banyan Hypnosis Center in Tustin, CA.
Links for This Video:
- www.plus.google.com
- www.Yelp.com
- www.pinterest.com
- www.instagram.com
- www.google.com/alerts & alerts.yahoo.com
- www.angieslist.com
- Erika’s website is www.CascadeHypnosisCenter.com
- Erika’s fan page is www.facebook.com/cascadehypnosiscenter
- Cal’s fan page is www.facebook.com/hypnosisetc
- Cal’s other websites are www.HypnosisCenter.com and www.Hypnosis.ORG
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Another excellent episode Cal and Erika, there are some great tips in this episode that I’ll be following through on Today!! I learned a lot throughout this series, with lots of things to follow through on to build my business, and I know the rest of the viewers will too. Thank you!!
Thanks for watching Brenda. We did cover a lot in this series didn’t we? The good news is that after you get things setup, you don’t have to spend much time on an ongoing basis, maybe an hour or so a week.
I look forward to hearing more about your experience.
Erika
I find twitter more interactive than facebook. I can interact directly with other hypnotists. I find it to be more professional and effective than facebook.
If you follow other Hypnotist than theres a good chance they will follow you back. You will know who your direct audience is. If you tweet something they like or think is relevant than others may retweet it, expanding that info to their audience.
Also, on facebook for the message to be effective it must be seen that day or the next day before it is gone from the home feed, out of sight out of mind.
On twitter the message is always there when someone word searches a topic.
So if I am often putting the word Hypnosis in my tweets then when someone searches for Hypnosis theres a good chance they will see my tweets. Especially if they are hashtagged. The tweets have the chance of coming up for years, year after year.
If you are posting only on facebook you might aswell link that up to twitter, in your facebook settings, than it automatically transfers to twitter, linking the two does the work for you.
If I could only have one, twitter or facebook to express professionally I would definitely choose twitter.
Thanks again for another great podcast!
Hi Jeanne, what great advice! Thank you so much for your insightful details about effectively using Twitter. I especially appreciate instructions on how to link Facebook up with your twitter account and how you use twitter to communicate with other hypnotists.
For listeners, here are instructions on how to link your facebook personal or fan page, and twitter : https://support.twitter.com/articles/31113-using-twitter-with-facebook
Facebook posts can be effective days after they are posted as well, just like twitter. It depends on how people use facebook, and many go beyond just watching the activity feed. If someone visits your personal or fan page they can still see everything you’ve posted, and hashtags can work the same in twitter as facebook because they are searchable.
If you have questions about using hashtags in facebook, here’s a short and easy explanation: https://www.facebook.com/help/587836257914341.
I agree with you completely on the importance of using hashtags, and the benefit of items coming up years after being posted -that can be both good and bad so of course you always want to post carefully wherever it is you’re communicating. I get people responding to facebook posts months after I post it, so just because you don’t get an immediate response (wherever you’re posting) that doesn’t mean it wasn’t valuable information.
You’ve inspired me to put more effort into my twitter feed, thank you Jeanne.
I’m glad you enjoyed the podcast.
Erika