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Hypnosis Training Video #377: Get New Hypnosis Clients from Google, Fast

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Hypnotherapist Cal Banyan in Get New Hypnosis Clients from Google, FastHypnotherapist Erika Flint in Get New Hypnosis Clients from Google, Fast

How Erika Used Google to Get Her First Clients

Happy Hypno-Tuesday! Cal is back with his new co-host Erika Flint! In this episode, Erika reveals to Cal her advertising experience and how Google AdWords keeps getting her new clients!  Erika gives you step-by-step instructions on how Google AdWords works, and how it can help you bring in new hypnosis clients.

First Erika explains what exactly Google AdWords is, a paid search. Basically, when someone “Googles” a specific keyword or search term that you have selected, and your Adwords Ad has those same key words, your ad will show up in the search results.  Then potential hypnosis clients can click on your ad to get more information from your website.  And, there you go, fast traffic for your website, which can result in a fast flow of hypnotherapy clients.

Erika lets you in on how easy it is to start using Google AdWords, and the benefits of having a Google Analytics account. She explains how to find out where your traffic is coming from, and even down to what your potential hypnosis clients are typing into Google to find you.  She reveals what she is currently paying for her keywords, as well as some considerations that you may have to take into account for your particular area.

Finally, Erika provides some insights on the importance of having a presentable and professional website for your clients to see, as well as some common website mistakes that can turn away potential hypnosis clients.

Things discussed in today’s video:

  • What is Google AdWords and how does it work?
  • How Google can help you get your first hypnosis clients
  • Important key words in advertising strategies

Links to resources in this video:

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9 Reader Comments to Hypnosis Training Video #377: Get New Hypnosis Clients from Google, Fast

  1. holly April 22, 2014 at 10:55 AM

    great video! Very professional and informative!

  2. Cal Banyan, MA, BCH, CI, DNGH April 22, 2014 at 11:38 AM

    Thanks! We really care about making a difference. I try to keep topics coming that are the kind of things I would like to have heard about earlier on in my career. Keep checking back!

  3. Erika Flint April 22, 2014 at 1:00 PM

    Thanks Holly, I’m glad you liked it.

  4. issac weiss April 23, 2014 at 4:49 AM

    Thanks for the info. A wake up call for me to do some more SEO etc.

  5. Cal Banyan, MA, BCH, CI, DNGH April 23, 2014 at 11:48 AM

    Hello Issac – You are welcome and thanks for the comment. I hope you will give Adwords a try and let us know how it goes for you.

  6. Brenda Titus April 30, 2014 at 9:13 AM

    Thank you Cal and Erika for an excellent episode, this is such an important topic, and definitely something that we don’t get to cover in our initial training because there is so much to learn! This is such an important topic, but can be a little overwhelming, so I appreciate you breaking it down into simple terms, and bite-sized chunks! I’m looking forward to the next episode and really sitting down to get started on using Adwords!

  7. Erika Flint May 1, 2014 at 10:27 AM

    Thanks Brenda. I’m glad you found it helpful. You’re right there is a lot to know, and breaking it down into simpler and manageable chunks was really important. I’ll look forward to hearing more on how Adwords works for you.

  8. Penny Chiasson August 16, 2014 at 5:43 PM

    Hi Erika,
    If someone is really budget limited, google adwords express is an affordable option. It advertises in 40 square miles and will search every keyword that has anything to do with hypnosis. That way you don’t have to pay for keywords.

    Penny

  9. Erika Flint August 17, 2014 at 9:07 AM

    Thanks for your input Penny, I’m glad you’re having success with AdWords Express.

    AdWords Express can be an affordable and easy option for many advertisers because it’s somewhat automated by Google, but as you mention Google selects the keywords for you – you do not get the option of modifying which keywords you want to advertise for. Some advertisers may not want to advertise for any word related to hypnosis, for example. For that reason many advertisers stopped using AdWords Express because they felt Google wasn’t doing a good job of selecting the appropriate keywords. I stopped using AdWords Express because I wanted to customize when my ads are displayed, for what keywords, and I wanted to customize the location and landing page options as well.

    It may work well in your area, and if you’re having success (meaning you’re getting new clients) then that’s great. It’s a good option for some people to start with.

    For a comparison of AdWords and AdWords Express Google created this overview : http://www.google.com/ads/compare-adwords.html.

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