Erika Flint Tells you How to Get New Clients
It’s Happy Hypno-Tuesday! This week we continue to share an effective way to get new hypnosis clients. If you did not see last week’s episode you will want to go back and watch it before you watch this one.
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Last episode, we talked about how to get started using Google Adwords quickly. We established that advertising for hypnotherapy clients does work when you know what you are doing. We gave you all the information that you need to get signed up so that after viewing this video, you can follow this step-by-step guidance and get started right away. When you get started right away, you can really start getting new clients right away. Literally, once you post your ad and Google approves it (which doesn’t take long) your phone can start ringing, usually the same day or the next.
In this episode, Erika covers how to set up campaigns for each issue you want to promote getting clients for. Examples would be a campaign for sports performance, smoking cessation and another for weight loss clients.
She goes on to recommend how to select the parameters for an ad campaign so that you can target specific groups of potential clients, for example, by area. She also covers how to set a budget and bid for placement. She makes a point that you can get started easily without having to know everything there is to know about the Google advertising program.
Next Erika goes into some quick tips on writing up good advertisements for the Google Adwords program. She goes over the two main concerns, selecting great keywords and then writing up an attractive and consistent ad. Consistency is related to relevancy, and when your ads are relevant to the keywords you choose, you spend less for advertising and you get better ad placement.
By the way, the principles covered in this episode will also work on the other two main search engines, Bing and Yahoo.
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Cal & Erika,
Another great podcast!! As I close out my nearly 10-year business office (and long standing website) and reinvent myself as a single practitioner, your tips are appreciated! It is like starting from scratch so I appreciate these tips and ideas along this new journey in Hypnosis!!
Erika, I particular appreciated your step-by-step explanation of beginning the campaign and the tips for the KeyWord Tool and Ad Preview & Diagnotistic Tool.
Thanks for the great feedback Karen. I’m glad you found those specific tips useful. The tools Adwords provides can be really helpful when you know how to use them. I also like that you don’t have to use them to have a successful campaign. So even people just starting to use Adwords can have success without too much time investment. Good luck to you as you transition to being a single practitioner and stay tuned for more great tips.
Thanks Karen! I’m so glad you found it useful.
If you have any questions as you begin to implement what you learned post them here and perhaps Erika can monitor this post for a while and help you out.
With you on the Path,
Cal
Thank you Cal & Erika for another great episode, very valuable information! I think I might need to keep this episode on my iPod and refer back to it a few times as I walk through all of the steps to get myself going using AdWords. 🙂
Thanks Brenda! I’d love to hear more about your experience once you get going.