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Hypnosis Authority Cal Banyan Provides Hypnosis Certification Training Courses, Videos, Audios, Books & More - New Video Every Week
Hypnosis Authority Cal Banyan Provides Hypnosis Certification Training Courses, Videos, Audios, Books & More - New Video Every Week
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Hi Cal and Celeste,
I think if one does a good enough job differentiating oneself thru the website content and presentation, then many of these concerns about publishing price and self-scheduling are not a problem. I think it's actually possible to build a solid level of rapport without any personal contact IF you can connect with your desired client profile at some level.
Self-scheduling is fantastic. I used to waste so much time playing phone and email tag. Many of my clients specifically mention how this feature made their decision to go ahead easy and how much they like it.
I was worried that self-scheduling might increase number of no-shows. But exactly the opposite has been the case. I'm guessing that when people fill out the form with name, address, phone and email info, they are more committed because they've done it themselves. Plus the system I use sends automatic email reminders.
However, I agree with you in general, because if someone just has the typical hypnosis site with name, phone number, pictures of happy couples staring at a sunset, lame FAQ that answers no real questions except "What is hypnosis" (as if Google and Wikipedia didn't exist), list of certifications, etc., then publishing prices and self-scheduling is probably not a good idea. Simply putting fees on a site like that will encourage price-shopping, since the hypnotist has done nothing to demonstrate why they are the best choice (which sadly may mean the hypnotist themselves may not be too sure about it).
I guess what I'm saying is, IF you have the ability to communicate your value and position yourself via web content, then publishing price and doing self-scheduling can be great for weeding out price-shoppers and the uncommitted, and also removing obstacles to making a purchase. It makes the entire process more friction-less, and speeds up the decision cycle of the potential buyer, which is super important.
If you have a receptionist, that's a different story of course, and I can see how talking things over on the phone would be worthwhile. Cal I think because of the great resources you have available and the relatively unique position you're in (having a staff and interns and hypnotists working with you and multiple schedules to manage), it may be different for you. But personally, the last thing I want to do is spend time playing phone tag, or yapping on the phone with someone telling me their life story, and answering questions like "What is hypnosis?" The way I look at it, if someone is not committed enough to come in to the office for an initial consultation to discuss their issue, then I am not going to encourage them to spend my time chatting over the phone.
Who knows, this approach may be limiting the number of folks I work with, but I'm OK with that because the people who are attracted by this approach are the ones I choose to work with and therefore the people I best serve, so it's fairer for everyone.
PS. Regarding being a generalist, I wholeheartedly agree with you. But I think many folks seem to be generalists in a rather strange way, I mean how many times have you seen someone present themselves like: "I'm a Certified Master in hypnosis, Reiki, EFT, massage, holistic healing, law of attraction coaching, nutritional counseling, aromatherapy, herbal medicine, etc." All those things may be great by themselves, but I think in this sense, it'd be better to present oneself as a specialist in hypnosis!
Hi Steve,
Great comment. I think you are absolutely right on all counts. Unfortunately, most hypnotists do not have the writing skills and web-design skills that you have. And as such, would not be able to implement the system that you have in place. Also, for some reason we do very little phone-tag. That is probably because when we set the first appointment, we set 5 appointments for the client. I think that helps a lot.
I've got an idea... Why don't you post another comment with your website URL in the comment so that those who are interested can check out your website. I think that would be very instructional for those who are interested.
Have a great weekend,
Cal
Hey Celeste - I just did a search on Google for "hypnosis dallas tx" and you came up #1. Congratulations! Cal
Hi Cal,
Thanks, yes I agree that this approach is not for everybody, but can be great for folks who have developed those skills, and since they are just skills that can be developed, hypnotists could benefit by focusing more on building those non-hypnosis skills, which should be easy since hypnotists are already supposed to be good at verbal communication at least.
But I don't think web-design is that important, "web designers" have told me that my website is not aesthetically pleasing, aka Ugly. But I don't care--- their opinion doesn't matter because what they care about (a pretty website thats interesting to web designers) isn't what I care about (a website that converts visitors to clients) or what my visitors care about (a website that contains useful information). It's more important that hypnotists learn just enough so that they have CONTROL over their sites, and I'd think this would be easy enough for any hypnotist to achieve, since hypnotists are also supposed to be experts in helping people grow?
Anyway, I'd rather not post my link in this context because your site is such a high traffic site (except from Cuba), and I don't want to have curious folks experimenting with my online scheduler. I'm sure you'd understand ^_^
Instead, I would just suggest that people could study a book like Dan Kennedy's "Ultimate Sales Letter". The principles in that book can easily be adapted to web content. Also Craig Eubanks site (linked on your site here) has great resources in this area, if only people apply them.
Merry Christmas to all of you at Banyan Hypnosis Center - and to Celeste and all of the Podcast viewers 🙂 Regards from Pia Gemmer, Denmark
Thank you for sharing the video. It was good.
Hey cal (and celeste) this was another great video,
could you talk a little about copyrights, publishing, and products. I have some of your stuff and I notice that you have a lot of experience with protecting your material. You also produce / duplicate your own stuff, how much do you inhouse and how much do you out source.
thanks jeff
Hi Jeff - Thanks for your kind comments about the video. We thrive on positive feedback!
We have added your questions on to our list of questions to cover on the show. Thanks!
Cal
The Video was great & cool. Very thanks for sharing it.
Keep updating.