Should Smart Hypnosis Professionals Call Themselves a “Hypnotist” or “Hypnotherapist”?
Welcome back to our free hypnosis training videos. This Internet hypnosis “TV” program is published one a week.
And now, the controversy continues, what should hypnosis professionals call themselves, a hypnotist or hypnotherapist? Well it all depends on the message you want to send to your clients. And, surprise! There may be a negative effect when you suggest to your clients need therapy. Be aware of that.
Listen in and find the hidden marketing advantage to not using hypnotherapist as your title.
Links to resources mentioned in the program:
Here are some more alternatives to using the title as hypnotherapist:
Search numbers from Overture.com for hypnosis related terms:
95,937 searches for “hypnosis” and only 25,000 searches for “hypnotherapy”
24,560 searches for “hypnotist” and only 2,799 searches for “hypnotherapist”
120 searches for “certified hypnotherapists”
81 searches for “clinical hypnotherapist”
60 searches for “certified clinical hypnotherapist”
Please leave a comment and let us know what you think. And, we hope you will keep checking back, we produce a new program each week. You can also find us on iTunes!