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I have to say that doing this video Podcast was extra special. I managed to talk Maureen, my wife and General Manager of the Banyan Hypnosis Center for Training & Services into doing a video Podcast for everyone.
Click the play button to view the video.
Download for Windows/Mac or iPod/PSP
 Cal Banyan’s Hypnosis Training Podcast #21 *Audio-Only*
You can also right-click and Save As or Save Target As to download the audio version.
So we go beyond our usual format of hypnosis training, and give you some hypnosis practice building business tips. In this interview Maureen gives out some important tips on how and why you should dress for success. Then she goes into giving you some really important tips on how to book appointments. This Podcast can increase your income as soon as you receive your next telephone call from a potential client!
Here is a brief outline of what Maureen Banyan will cover.
Dressing Professionally:
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How and why you should dress professionally
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What dressing professionally looks like for men and women.
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Tips on how to talk to employees about how they should dress:
How to Make More Appointments:
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How to get your client to want to book with you and no one else.
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How to stop them from shopping based on price of services.
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How to build trust right away.
Of course we hope you can make it to the National Guild of Hypnotists Solid Gold Weekend in Las Vegas, Nevada where she is going to be speaking on the topic and going into much greater detail on both of these topics.
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Advanced techniques for booking appointments (during normal business hours).
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How and when to raise your rates.
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How and when to reduce your fees and make more money!
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How to make multiple appointments during your first telephone call.
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How to prevent “No-Shows” and last minute cancellations.
I hope to see you there! It is the best investment that you can make this winter in your hypnosis practice and help you to have the best year yet!
Oh, and here are some links to some of the topics and resources we mention during the Podcast, and a couple we forgot to mention.
 
Enjoy!
Cal & Maureen Banyan
www.CalBanyan.com
Hypnosis Blog with Video Podcasts & Hypnosis Manifesto
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February 2nd, 2007 at 11:57 pm
Posted on behalf of Patti M.
Cal and Maureen,
What fun to see you both do this podcast!!! Some how Ozzie and Harriet come to mind. Haha Maureen as usual you hit the nail on the head with your talk. Having worked in sales most of my life it will never cease to amaze me what people wear to work!
Not that I am the fashion queen or anything like that, but common sense rules. When I worked at your center in Minnesota there were only a few times that the therapists dressed unprofessionally, you nipped it right away. First impressions are lasting.
What really shocked me though was the casual manner in which Hypnotists dressed at the NGH convention! Jeans, shorts, tank tops, t-shirts, out of place cleavage. The awards dinner was a combination of semi formal to very casual. This is the big event of the year!! What kind of an impression was left with the servers at the banquet and the staff of the hotel? These folks are all potential clients to someone. It all goes back to everyone being professional in this profession. Removing the old stereotype of the hypnotist. Word of mouth is the biggest form of advertisement!
Booking the clients is easy! Your techniques you teach are really very simple, listen to what they have to say, compliment them on making a positive change in thier life and schedule all the appointments at one time so it works well for their schedule. Most important though, is really being yourself on the phone so that the sincerity in your voice comes through loud and clear!
Between what I already knew, and what I learned from working at your center has made my job here at Dynamic Minds - Hypnosis Center & Training easier.
You two help to make this profession professional!! Keep it up!!
Patti
February 3rd, 2007 at 12:00 am
Posted on behalf of Susy.
Hi Maureen and Cal,
This presentation is great. So much nicer to see you both talking - almost as good as being there with you.
I’m looking forward to catching up with you again at this years convention.
Warm regards
Susy
Australia