Off all of the articles I have written for my website for hypnotherapists, this in the one I get the most requests for reprints, so I thought I would pass it along to you. The first few paragraphs are here in the blog, but if you want to keep on reading, just click on the link below and it is all there for you!
Next to getting the client to walk through the door for the first session, the next most important step is getting the client to come back so that you can complete the work that you started with them. This article is about how to keep your clients coming back so that you can have a sufficient number of sessions, to do great hypnotherapy (and get lots of referrals).
I opened the Banyan Hypnosis Center for Training & Services, Inc. in June 1996, right after I completed my National Guild of Hypnotists Certification training in March of that year. We started off with 2,000 sq. ft. and three years ago expanded it to 4,000 sq. ft. to accommodate our growth (including a classroom and practice areas for students going through our Minnesota State Licensed School of Hypnosis and Hypnotherapy). As a new business, the center needed to build up a clientele and begin receiving referrals from clients to further promote the business. Doing excellent hypnotherapy that gets results for your clients, leads to receiving referrals and is the
most cost-effective way to develop and grow your business. But if your clients do not come back to complete their course of hypnotherapy, your success will definitely be negatively affected.
First, let me give you some background information on our center. The office is located in a strip mall that has a sheltered hallway, with shops on one side of the hallway and glass windows on the other, which faces the parking lot. The set up has worked well for us. From the first day, people just walked in and ask if we can help them stop smoking, lose weight and just about everything else. To date, I personally have seen over 1,200 clients and the other hypnotherapists whom we employ at our center have seen an additional 4,000 clients. This count does not include any group sessions that we have conducted. So we have seen over 5,200 clients to date. Furthermore, because we use a systematic multi-session approach (5-PATH™) to doing hypnotherapy, we average four to six sessions per client, we have conducted more than 20,000 individual one-on-one sessions. Not bad for starting with zero clients and one newly trained and certified hypnotherapist.
Of course, the first and most important thing that a therapist can do to ensure that clients return and complete their therapy is providing a good hypnosis service. Approaches to doing good hypnotherapy varies from one therapist to the other, so in this article I am not going to spend time in this paper discussing how to do good therapy, but we have found that there is much you can do that is peripheral or supportive to the actual hypnotherapy process to improve your client return rate.
I think that even the most experienced and successful hypnotherapists will find some useful techniques and rules below to help your business grow like ours has. I am going to present these in order of contact that you have with the client. I will start off with the first impression and end with setting up the next appointment.